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The company provided few hints about what will be announced beyond saying "Wish we could say more." That could indicate something related to Siri, Apple's digital voice assistant. Generally, Apple is expected to introduce its newest iPhone, dubbed the iPhone 6 . The company also could show off a wearable at the event. The event will come a year after Apple introduced the iPhone 5S and 5C and a week after arch rival Samsung is set to unveil its Galaxy Note 4 phone-tablet hybrid, or phablet. Apple has added a new iPhone every year since former CEO Steve Jobs introduced the smartphone line in 2007, and new iPhones have been unveiled in the fall since 2011.

Many market watchers expect Apple to introduce two new iPhone 6 models with display sizes of 4.7 and 5.5 inches, though some recent reports speculate one device could be released at a later date, Analysts expect the iPhone 6 to be one of the largest product launches in Apple's history -- both in terms of device screen size and total sales, The company reportedly has big w iphone x case asked manufacturing partners to produce about 30 percent to 40 percent more iPhones by the end of this year than it ordered for its initial run of last year's iPhone 5S and 5C..

For Apple, having a successful iPhone 6 launch is vital. Apple hosts only one phone event a year, and it generates more than half its revenue from its smartphone line. The iPhone serves as the linchpin to Apple's overall growth, particularly as the market awaits the widely speculated iWatch and as the iPad struggles against lower-cost rivals and larger phones. Thursday's invite came earlier than many market watchers expected. Typically, Apple sends out invites to the event a week before the launch. This time around, it gave reporters more notice, possibly because the invites would go out right after Labor Day if following the typical schedule. But the invite also came the morning after rivals Samsung and LG unveiled new smartwatches, which likely caused Apple to overshadow the Korean companies' news.

The venue on the De Anza College campus also is a change for Apple, It has tended to hold most device launches at the Yerba Buena Center in San Francisco or on Apple's campus in Cupertino, big w iphone x case But Apple also has some history with the Flint Center, Steve Jobs unveiled the first Mac there in 1984, and he also showed off iMacs at the location in 1998 and 1999, The Flint Center can accommodate a larger crowd than the recent venues Apple has used, indicating the event's importance to the company, Apple already has started making the Flint Center its own, The company has been building a large structure on the college campus, which was earlier spotted by MacRumors..

We've contacted Apple and will update the report when we have more information. CNET will bring you full coverage from the event, starting with a live show before Apple's launch begins and a live blog with all the announcements. Updated at 12 p.m. PT with additional details. Apple event invitations through the years (pictures) 19 Photos. Invites from the Cupertino, Calif., electronics giant give almost no hints, saying "wish we could say more." But the general consensus is that Apple will unveil its next smartphone.

Wired, citing people familiar with the matter, reported Thursday that NFC, or near-field communication, is coming to the hotly anticipated iPhone 6 and will power a new mobile-payment platform on the device, NFC allows for touchless, short-distance interaction between a mobile device and other objects, often used to allow payments at a register or a quick way for one phone to recognize another, Amid the bevy of iPhone rumors coming out in big w iphone x case the run-up to the smartphone's expected launch on September 9, the NFC prediction was already hinted at last month by other publications..

If these rumors are true, the change could allow Apple to catch up to its chief rival, Samsung, in offering the technology. A few years ago, Samsung highlighted the absence of NFC in iPhones when trying to pitch its Galaxy smartphones. Many of Samsung's Galaxy phones can share content such as photos or a music playlist by simply bumping the backs of the phones together. NFC can also be used to pair smartphones to other devices, such as cameras and wireless headphones and speakers, simply by placing a phone in close proximity to compatible devices.

Wired reports a new mobile-payment platform will be one of the "hallmark features" of the new device, While Apple doesn't offer much so far in mobile payments, the company did take a small step in that direction with Passbook, a service launched in 2012 that brought together a person's loyalty cards, coupons, and event tickets on the iPhone, Passbook doesn't include debit or credit card payment features, Among the other rumored upgrades, most industry watchers expect the next iPhone to have two display sizes, a big w iphone x case 4.7-inch model and a 5.5-inch model, larger than the latest 4-inch iPhone 5C and 5S phones, That new feature, again, is seen as an attempt to match other smartphone makers such as Samsung, which have been moving into larger displays in their newer models..



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