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The last decade has seen dramatic shifts in an industry that had looked the same for the better part of a century. The long reign of incandescent bulbs and long, thin fluorescent tubes was challenged first by energy-efficient compact fluorescent bulbs coiled into a regular light bulb shape. Then came LEDs (light-emitting diodes), devices taken from the electronics industry that added unusual shapes and colors as well as better efficiency. And now the next technology is coming: OLED (organic light-emitting diode) lighting. It replaces the small, bright dots of LEDs with sheets of light that aren't so piercingly bright. That means they can illuminate subjects directly without reflectors, diffusers, and other apparatus needed to spread light and protect eyes from glare.
Acuity Brands, whose $2 billion in annual sales make it the largest lighting company in North America, believes it's time to start pushing OLED lighting for its businesses in commercial and residential interiors, Acuity sells products under iphone 4 screen protectors names including Lithonia and Winona, OLED lighting is a premium product for now, but Acuity is expecting costs to drop dramatically over the coming years, Cost is the biggest barrier today to OLED adoption, Acuity believes, with prices comparable to LED products ranging from $120 for a simple wall sconce to more than $1,000 for more elaborate chandeliers..
If you haven't heard of OLED lighting today, you likely will soon. Analyst firm IDTechEx believes OLED lighting revenue will grow 40 percent to 50 percent each year to 1.3 billion in 2023. Among those building OLED lighting panels are Konica Minolta, Philips, DuPont, and Acuity's current supplier, LG Chem. Even before the costs come down, though, Acuity believes there are ways to bring the technology to market. That's why later this week it'll be announcing the Nomi, a slim vertical wall sconce light fixture built around a 50x250mm OLED panel, with a curved model to join the first straight model. Acuity will show it off at the Lightfair International show in Las Vegas in June.
Pete Shannin, general manager of Acuity's OLED group, and Jeannine Wang, the group's director of business development and marketing, discussed the plans with CNET's Stephen Shankland, The following is an edited transcript, Stephen Shankland: OLED today is something exotic, How big will OLED be as it matures?Pete Shannin: The lighting market in North America is about $12 billion today, [Research firm] Nanomarkets expects the OLED market to be $1.4 billion globally by the end of 2020, You're talking iphone 4 screen protectors large amounts of dollars in terms of opportunity, But rather than get hung up on the exact forecast of OLED, we look at the value proposition OLED offers, What we're seeing for OLED isn't available in other lighting technologies..
It has a very thin form factor for lighting. It's a very approachable light, which allows for the light to be used interactively. It's glare-free. You don't have the bright pixelation you have with LED. It can be bendable and eventually flexible, which will open up other opportunities. With traditional light sources, you had to design luminaries around the light source to shade and cover up the light source. With OLED, the OLED is a prominent piece of the design. It allows a lot of creativity with what you can do with it.
So a lot of what we think of as a light fixture is actually a necessary evil -- extra hardware to compensate for unpleasantly bright light sources.Jeannine Wang: The OLED is intrinsically a diffuse source that doesn't require shades to diffuse it or additional optics to control or redirect it, That's an aspect that leads to a very highly efficient and very usable light source in an incredible array of lighting applications, But that also means it's not backward-compatible with all the light fixtures in today's housings and buildings, Compact fluorescent bulbs and LED bulbs screw into regular sockets, Do I need to remodel my house to use OLED lighting? Shannin: It's more than likely we're not going to see a lot of backward compatibility, where somebody takes an OLED panel and screw it into an A19 socket, The value proposition iphone 4 screen protectors doesn't really lead to that, It's very similar to other transformational technologies, Can I retrofit my Motorola with this iPhone interface? No, At end of day you wanted a new phone, With trying to retrofit, you essentially lose a lot of the value you'd get out of it..
Wang: I'm not sure it means remodeling the house, but it does mean the new OLED table lamp would be a very different form. Shannin: Lighting is pretty easy to switch out. We'll put out a portfolio of luminaries [light fixtures] that would have styling we think that would be very desirable -- table lamps, floor lamps, chandeliers. We're looking at office buildings, hospitality areas of hotels, bars, lounges, health care facilities, and residential. How much does OLED lighting cost compared to the ho-hum traditional lighting products we've all seen for years? Shannin: We're very excited about the four products we brought to market -- the Revel, Kindred, Trilia, and Canvis. They'll be used commercial settings, but some will be available for residential as well. There is a price premium relative to traditional technology. You'll see it more compared to LED technology.
We're able to bring out luminaries that are price-approachable now, At Lightfair, we'll show a family we're calling Nomi, It's a beautiful stylistic product that shows the value of OLED, and the price premium shouldn't be more than what it is using LED technology, We're demonstrating that OLED isn't necessarily expensive on its own, You're going to see more and more OLED products at a variety of price points accessible to many applications, What's the Nomi look like? Shannin: It's a very thin-form sconce you could use for corporate interiors and for residential applications, It uses the 50x200mm panel -- both rigid and bendable in iphone 4 screen protectors products called the Nomi Straight and Nomi Curve, It'll come in lighting temperatures of 3000, 3500, and 4000 Kelvin [a measure of color temperature, where a lower number corresponds to a more orangey light similar to traditional incandescent bulbs], It should have a very approachable price..