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The company announced Monday that BBM Protected, a secure enterprise-messaging tool within its eBBM suite, is now available. BBM is a popular instant-messaging application used by BlackBerry owners that runs over the company's BlackBerry Enterprise Servers. The news of this new feature comes as BlackBerry struggles to stay alive. The company has been losing market share for years now as it faces stiff competition from Apple's iOS and Google's Android operating systems. In an effort to combat its losses, the company has shifted its focus away from consumers and toward maintaining relationships with its core business customers, especially those in big regulated industries and government agencies.
The BBM Protected software is designed to appeal to these customers, This is especially important for BlackBerry customers in regulated industries, such as banking, healthcare, law firms, and others, because it ensures that mobile IM is fully protected, the company said, "Security-conscious organizations are caught between a rock and a hard place today when it comes to secure IM" Jeffrey Gadway, head of product and brand marketing for BBM, said in a blog post, "Many consumer IM apps don't meet the security needs of IT while the enterprise IM apps deployed by IT leave end users seeking more utility and a better mobile experience, No secure IM apps have managed to iphone case juul holder meet the needs of both IT and end users - until now."The new BBM Protected software, makes that service even more secure by encrypting the message between the sender and receiver, The company claims it is the only mobile messaging service to use the FIPs 140-2 validated cryptographic library, which is a US government computer security standard used to accredit cryptographic modules..
The new service will be available for all BlackBerry smartphones running its BlackBerry 6+ and BlackBerry 10 operating systems. Blackberry's new encrypted BBM messaging software is a reflection of its renewed focus on business customers. BlackBerry is beefing up security on its BlackBerry Messenger software in an attempt to hold on to some of its core enterprise customers. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.
Amazon's own Appstore, which is largely designed for its own Kindle line of devices, but can be accessed by other tablets and smartphones that run Google's Android mobile operating system, now boasts more than 240,000 games and applications, all available on multiple devices in 200 countries, The announcement comes just two days before Amazon is scheduled to hold an event in Seattle, where it is widely expected to unveil its smartphone, A smartphone would join its line-up of tablets, e-readers, and a streaming iphone case juul holder video box, Amazon sees these products as a way to increasingly tie its services to its customers, particularly through its Prime premium membership program..
Proving that the Appstore has a sufficient number of apps will be critical as Amazon sets upon the task of convincing consumers that its smartphone is worth picking up. Alternative mobile platforms such as BlackBerry and Windows Phone have struggled to win over consumers because key apps were missing, but many Android apps will run on Amazon's altered version of the mobile OS. Because Amazon's devices run on an altered (or "forked," in industry jargon) version of Android, they don't have access to key Google services and programs such as Google Maps, Gmail, or the Google Play store. Instead, Amazon's Kindle Fire line of tablets and Kindle Fire TV rely on its own custom-built Appstore.
In addition, Amazon boasted today that interest in its version of Android has drawn increasing developer interest, and that the number of new developers who joined last month doubled from a year ago, "Developers tell us that they experience improved reach, greater monetization, and, oftentimes, higher revenue when they have their apps and games in the Amazon Appstore," said Mike George, vice president of Amazon Appstore iphone case juul holder and Games, in a statement, Amazon says it has a catalog of more than 240,000 apps and games, available in 200 countries on multiple devices..
When the Seattle e-commerce giant introduces its smartphone -- which is widely expected to happen at a company-hosted event on Wednesday -- it will be only Amazon's fourth device in the last seven years. But where its first three products have skirted the edges of mainstream consumer electronic devices -- an e-reader, a budget-priced tablet, and a streaming Internet TV box -- Amazon is now jumping straight into the heart of an industry with the most personal and critical of tech gadgets. In doing so, Bezos is escalating Amazon's fight against Apple and Google for control of the hearts and minds of consumers by combining a branded smartphone with a set of services available through its Prime premium membership.
Amazon's anticipated foray into the smartphone world comes as its fellow tech titans have steadily expanded their own reach beyond devices such as PCs and smartphones, with Apple and Google -- as well as Microsoft and Samsung -- introducing an array of services, Their common goal: to power everything from thermostats to medical equipment to automobiles, "The great ecosystem war has begun," said Ben Schacter, an analyst with Macquarie Research, "This is going to be a long, hard war with many battles."For Amazon, it comes back to the smartphone, the one device many people won't leave home without, and iphone case juul holder its potential to be the remote control for all the other devices in our lives, The company likely sees it as the ultimate hook for its $99-a-year Prime service, which offers members two-day shipping, e-books, movie, and as of last week, a streaming music service, Bezos' bet is that Prime is more effective in keeping customers coming back to Amazon than any single device..