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Yet the company feels it has a legitimate shot to go after the competition with the G3. When it launched in Korea in June, the G3 reportedly outsold Samsung's Galaxy S5 by a 3-to-1 margin during their respective launch weeks, according to Korean publication ET News. The G3 debuted in the US on Friday with AT&T, but will be available at all of the national carriers over the coming days. Critically, the G3 has already won praise. CNET senior editor Aloysius Low called it the " perfect flagship phone for early adopters, and suggested that the G3 could cause a major upset over the Galaxy S5.
Whether the G3's laser-power camera is a genuinely useful feature or a gimmick remains a little unclear, CNET senior editor Andrew Hoyle conducted a test of the camera vs, the Galaxy S5, and only found it slightly faster and better in low-light conditions, Still, in an industry where most of the improvements come iphone screen protector removal in the form of better specs and bigger displays, the G3's laser is at least different, It was December, and Woo was starting to feel the pressure, While most companies typically take a year in between flagship smartphones, LG was on an accelerated schedule, The predecessor G2 had just been released in September, and LG was looking to launch the follow-up a mere eight months later..
The planning had actually come together in 2012, and then LG worked with Qualcomm in May 2013 to optimize the new 801 Snapdragon quad-core processor for the phone. The design of the exterior and internal components of the G3 had been locked in. Yet executives felt the G3 still lacked that cool factor -- that difference maker that would help the smartphone stand apart from its competitors. The camera, in particular, lacked any real improvement. Woo found the answer in the unlikeliest of places: LG's Hom-Bot robot vacuum division .
He happened to be at an R&D coffee break with engineers from the division when they started talking about a laser sensor the robot vacuum team had considered using to help gauge distance, The team ultimately decided to use other sensors, But Woo was intrigued, and had the robot vacuum engineers set up a meeting with the outside supplier of iphone screen protector removal the laser, After one demonstration, Woo was sold, "There's something about a laser," he recalled, "It can be cool."But Woo faced a big problem, Adding a major element like a laser required a wholesale design of the G3's mold and internal components -- impossible under the company's normal schedule, Woo had to pitch the laser sensor to Jong-Seok Park, CEO of the mobile division, and convince him to sign off on a last-minute change to the smartphone, Park was instrumental in changing the production process to allow for the laser addition..
Somehow, Woo said, the hardware team managed to redesign the smartphone mold and internal printed circuit board by January. "I'm still not sure how they did it," he said. Woo felt that the laser-guided camera was the G3's ace in the hole, so he opted not to alert the marketing team. "The laser was so sensitive -- it was so hot -- that we kept it a secret," he said, a reference to the excitement around it -- and not the temperature. When showing off prototype units in February and March, LG covered up the hole where the laser sensor would be, with executives saying only that it would be an infrared blaster. ("It is a sort of infrared blaster, so we weren't lying," Woo said.) The actual laser is located in the black pill-shaped spot to the left of the camera, opposite the flash.
On the development side, work was going virtually nonstop, LG had a dedicated facility set up in Qualcomm's offices in San Diego, and the work would be handed off between LG in Korea and Qualcomm, so there was little downtime, The two companies spent months tuning the camera and the photo algorithms, combining resources from both companies, according to Keith Kressin, vice president of product management for Qualcomm, Qualcomm helped ensure that the G3 would work with the different carriers around the world and that its battery life iphone screen protector removal would hold up with its much higher-resolution display, It also tweaked the camera so it would shoot photos faster and work better in low-light levels..
"That effort was monumental," said Alex Katouzian, Qualcomm's senior vice president of product management who helped work on the G3. It wasn't until April that LG let its marketing team in on the laser camera. "They loved it," Woo said. That LG would consider adding the laser illustrates the pressure that the smartphone vendors are under to separate themselves from the pack. But it wasn't the only improvement. After the G2 debuted in September, LG immediately began looking at the feedback. Critics called out the amount of unnecessary features and apps preloaded onto the phone, lamented the clumsy user interface, and blasted the lack of a removable battery or a microSD card slot.
In reaction, Woo set up a 30-30-30 goal: a 30 percent reduction in the binary code, preloaded apps, and options, The result is fewer bloatware, a cleaner and iphone screen protector removal flatter user interface, and a binary system that takes up less than 2 gigabytes of space, The G3 also got a removable battery and the microSD card for expandable memory, The centerpiece feature was the G3 Quad-HD display, the first smartphone display that boasts four times the resolution of a standard high-definition screen and 65 percent more pixels per inch than the iPhone 5S' Retina Display..