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While the hardcore smartphone fanboys would appreciate the spec bump, LG knew the G3 needed more aesthetic appeal. LG had long wanted to employ metal, similar to Apple or HTC, shoring up a criticism that its plastic smartphone cases felt cheap. The company had even found a way around the interference issues that have long dissuaded vendors from using metal, Woo said. There was, however, another problem: a metal smartphone with a 5.5-inch display would be "unacceptably" heavy. "We started thinking of ways to make the phone look and feel like metal, but not actually metal," Woo said.
LG tapped its internal Prestige Innovation Lab, which is tasked with creating higher-quality material for products as wide ranging as LG televisions and refrigerators, to create a new skin for the G3, The first samples weren't very good, When Woo showed off the first mock-ups to its carrier partners last May, they employed an actual metal case, Woo assured his partners that the ultimate material would be lighter, Another round of samples came in November, but the designers challenged the materials engineers to do better, Woo said he wasn't happy iphone screen protector replacement with the material until April, just a month before the launch..
Ultimately, it may not matter how cool the G3 is if LG doesn't bolster its marketing efforts. While LG's brand resonates in Asia and with some mass-market customers, it continues to lag behind the likes of Samsung and Apple. It's a dilemma facing other tech companies such as Sony and HTC. "At this point, there's a lot of brand inertia to overcome," said Ross Rubin, an analyst at Reticule Research. But commercials for the G3 are beginning to pop up in the US, and the carriers are working with LG on promotions. AT&T, for instance, is selling a bundle that includes the G3 with LG's G Watch, one of the first smartwatches running on Google's Android Wear software. Verizon Wireless will offer the G3 for $99, $100 cheaper than its competitors. T-Mobile has already been touting the preorder option for the smartphones. Chang Ma, senior vice president of LG's US mobile computing division, said LG would benefit from the "double impact" of stronger marketing and more interest from consumers.
"There's going to be aggressive marketing support around G3," Ma told CNET during the launch iphone screen protector replacement in May, He teased a significantly larger budget, without going into detail, Woo is aware of the competition, and is fairly open to talking about it, While he praises the iPhone as a beautiful device, he says its momentum as a cool product is starting to fade, He added that Samsung has succeeded largely on the strength of its technology and specifications, but he never considered it a cool brand, "I really like Samsung's heart monitor and the water-resistant body," he said, After pausing a bit, he added: "I'm joking."CNET takes a behind-the-scenes look at the last-minute scramble to create LG's latest flagship smartphone..
The move comes three days after US activist group China Labor Watch released a new report that detailed children working on assembly lines at Samsung supplier Shinyang Electronics in Dongguan, China. The group's report alleged that several of the seasonal workers in the Dongguan plant were minors who work 11 hours a day, 7 days a week, without overtime pay. The report also alleged that other labor abuses occurred in the factory, including excessive overtime, lack of worker safety, and poor living conditions.
The South Korean electronics giant responded to the report by saying it would investigate working conditions at Shinyang, one of Samsung's suppliers for mobile phone covers and parts, "Following the investigation, Samsung decided to temporarily suspend business with the factory in question as it found evidences of suspected child iphone screen protector replacement labor at the worksite," the company said in a statement, "The decision was made in accordance with Samsung's zero tolerance policy on child labor."This isn't the first time Samsung has been accused of child labor and poor working conditions, Several times in 2012, the company was accused of partnering with manufacturers that allegedly employed child workers, It was also accused of requiring employees to work overtime, along with other labor abuses at some of its own factories, The company was also sued by Brazil's Ministry of Labor and Employment in 2013 for allegedly violating labor laws in the South American country..
Samsung said it has conducted three separate audits of the Shinyang facility since 2013, the last one ending June 25, but never found any evidence of child labor. Following China Labor Watch's report, Samsung conducted another audit and found evidence that an "illegal hiring process" occurred on June 29, the company said Sunday. Samsung said that if its investigation concludes that child labor violations occurred, it will permanently sever its business with Shinyang. The company also said it would strengthen the hiring process at its own production facilities and at its third-party suppliers to prevent child labor abuses.
The South Korean electronics giant iphone screen protector replacement says it will sever business ties with a supplier if its investigation determines violations occurred, Samsung announced late Sunday it has temporarily suspended its business relationship with one of its suppliers after finding evidence of suspected child labor violations at its facilities, Be respectful, keep it civil and stay on topic, We delete comments that violate our policy, which we encourage you to read, Discussion threads can be closed at any time at our discretion..