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Why go gold? Apple may just want the same color choices available for both the iPhone and iPad. And it may be hoping a golden iPad will help pump up sales of the tablet. The iPad remains both popular and profitable. As Apple's second largest moneymaker behind the iPhone, it contributes around 15 to 20 percent of the company's revenue. But the device isn't selling as well as it did when it was an exciting new product with little competition. Android tablets have carved out a larger chunk of the market over the past couple of years. And tablets in general aren't the hot sellers they once were as more people increasingly opt for big-screen smartphones and phablets.
Further, tablets are unlike smartphones in one key way, Many smartphone users upgrade their devices every two years as per their carrier's standard contract, But tablets, at least the Wi-Fi only variety, require no contract, Therefore, consumers may feel less need to buy the latest model, People also iphone screen protector review cnet are hanging onto their tablets longer, Some pass along their old tablets to family or friends, Whatever the scenario, it means fewer sales for tablet vendors such as Apple, The iPad is also more of an evolutionary device, Apple tweaks each year's model with a beefier processor, some useful enhancements, and one or two cool new features, But at its core, the iPad has remained more or less the same since the original model debuted in 2010..
Around 14 percent of iPads still in use in the US are the original model, according to a report from Kantar Worldpanel. Around 32 percent are iPad 2 units. And only around 9 percent of iPads in the US are the iPad Air that launched last year. In an October 1 story, Bloomberg said that Apple would add a gold color option to the iPad Air "in an effort to boost a category that's posted declining shipments this year."Will a golden iPad be able to attract more buyers? Possibly. When iPhone 5S sales initially kicked off in September 2013, buyers quickly scooped up the gold version, leading to heavier supply than demand. However, the gold color was rumored to be in short supply before the launch. Apple reportedly had to ask its manufacturers to boost production of components for the gold 5S.
And what of the gold iPhone 6? In a research note from September 22 of this year, Cantor Fitzgerald analysts Brian White and Isabel Zhu said that the 16GB gold iPhone 6 had sold out the quickest in the US, according to financial news site ValueWalk, The analysts also noted that the gold iPhone 5S was popular in China last year, and that popularity may have expanded to the US with the gold iPhone 6 this year, iphone screen protector review cnet The question now is: will the lure of the golden iPhone spread to the golden iPad?, Following in the footsteps of the iPhone, the new iPad Air will be available in a golden edition..
CEO Tim Cook announced that the latest iPads will include the biometric scanner at an event at Apple's headquarters in Cupertino, Calif. Thursday, validating iPad rumors and leaks that have been percolating since January. As with Apple's flagship iPhones, which have had the sensor for more than a year, Touch ID lets people unlock their iPads and pay for goods and services with the new digital wallet. Apple Pay. Touch ID was "the most requested feature" for new iPads, says Phil Schiller, Apple's marketing chief. It will be available in the new iPad Air 2 and iPad Mini 3. Available in silver, grey or gold, the iPad Air 2 is priced starting at $499 and is available next week (preorders start Oct. 17). The iPad Mini 3 starts at $399.
Touch ID on the iPad is identical in form and iphone screen protector review cnet function to its iPhone counterpart, The front-facing fingerprint scanner is part of the Home button at the bottom of the tablet, Apple acquired the technology behind Touch ID when it bought the fingerprint biometric firm AuthenTec in 2012, The new iPads won't have the Near Field Communication chip required to make payments with Apple Pay at retail stores, While some security experts applaud fingerprint biometrics like Touch ID for making devices harder to crack, Apple's implementation isn't foolproof, Days after Touch ID was introduced in September 2013, several security researchers demonstrated how to unlock a Touch ID-protected iPhone with a faked fingerprint, The iPhone 6, released last month, is vulnerable to the same fingerprint spoofing attack, researchers said..
Independent security researcher Jonathan Zdziarski told CNET that Touch ID on the iPad will have an impact on the tablet's security, but it will be "more indirect" than overt. The fingerprint reader, he said, will let people create more complex passcodes to protect their data without having to type it in every time they use their device. "Having a strong, complex passcode is inherently more secure than a 4-digit PIN, which has been proven historically to be crackable on the device within 20 minutes," he said.
Thursday's event marks the second product launch for Apple in as many months, The company iphone screen protector review cnet in September showed off two larger iPhones and provided the first glimpse of the Apple Watch during a flashy event that featured the band U2, Thursday's iPad launch is a much smaller and lower key affair, While the iPhone remains Apple's dominant revenue engine -- contributing to more than half of its sales -- the company is eager to bolster its other businesses, Front and center is iPad, The tablet may be Apple's second biggest moneymaker at about 15 to 20 percent of revenue, but the device hasn't been selling as well as it used to..