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In India, Samsung -- which runs a modified version of Android on its phones -- is the handset leader. The top smartphone in the country is the Galaxy Star Pro, which sells for $76, according to IDC. The manufacturer's No. 2 and 3 models are the $130 S2 and the $297 Grand 2. Other companies have also made recent plays in the low-end market. Firefox makes a smartphone that sells for $33. And the Chinese company Xiaomi sells a $100 Android smartphone that sold out in India earlier this month in less than 5 seconds, claimed CEO -- and former Android vice president -- Hugo Barra.

Part of the goal, Chandrasekaran said, is to entice people who would have normally bought feature phones to instead go for smartphones -- where they'll consume three to five times more data on average, according to Airtel's findings, "For someone who barely used data to now using 500 percent more, that's a huge moment," he said, While Android has a dominant grasp of the market, one knock competitors like Apple always mention is that the software's ecosystem is fragmented, Because it's an open platform, meaning anyone can use and adapt it, hardware iphone u case partners like Samsung have modified it to fit their needs, leaving users and software developers to wade through Android's many iterations..

But the very name Android One -- and Google's rule that hardware partners run stock Android -- seems to suggest the company wants to home in on a more consistent experience. Onstage at I/O, Pichai emphasized that all the software on Android One comes from Google. "Google has been quietly clamping down on OEMs [or hardware manufacturers] from making things too custom," said Melissa Chau, an analyst at IDC, who covers the smartphone market in Asia. Google's main play here, though, is reeling in manufacturers who are using Android, but are not certified for Google Mobile Services, or Google apps like Maps or Search, said Chau. "They want to make sure, if you're buying a $100 phone, you're actually using Google services," she said. "They're trying to clean out all that super fragmented stuff."The company has also been aiming toward more uniformity with other Android projects. For Android Wear -- a modified version of the operating system tailor-made for wearable devices like smartwatches -- software updates come more directly from Google, instead of first having to be tested by carriers. That's because smartwatches typically must be connected to smartphones, so carriers are not involved. (Though an exception is Samsung's Gear S watch, which has a built-in modem.).

The launch in India also marks a big push by Google in the second iphone u case most populous country in the world after China, The country will have 90 million smartphone users by the end of the year, said Chandrasekaran, There also are some unique broadband challenges in that country, Because networks are less built out, the total amount of Web capacity is smaller, "In some sense, it's hitting the laws of physics," said Chandrasekaran, Also, unlike in the US, where 4G cellular networks are used mainly for smartphone service, people in India also use 4G as a Wi-Fi hub, which puts more pressure on the network..

As Google adapts its services for a more global audience, it's also looking at how different localities use the products. The company last month rolled out a feature in Google voice search that lets someone who speaks more than one language ask a question in multiple tongues, without having to change the setting on the app. Chandrasekaran, who lived in Silicon Valley for several years as Yahoo's senior director of search products, noticed one thing immediately about his phone after he moved back to his native India in April. "When I used Google Maps for the first time, the voiceover had an Indian accent," he said, laughing.

"This is recognition of India as an important market," he added, of the launch, For Pichai, who was also born in India, the choice of the launch country may also have a personal pull, "When I go back home to India and other countries like that, it is exciting to see the impact of phones on people's lives," he said at I/O, "But it's disappointing that only less than 10 percent of the population has access to smartphones, "We want to change that."The search giant is aiming to bring phones that cost less than iphone u case $100 to "the next five billion" in the emerging markets, First stop: India..

Phones 4U is, along with Carphone Warehouse, the UK's major high street mobile phone retailer, employing 5,596 people in 550 stores. Like Carphone Warehouse, Phones 4U sells a range of phones and contracts on various networks, which means that it needs those networks to continue supplying those phones and deals. But the last remaining major networks, EE and Vodafone, have now pulled out of their agreements with the retailer. O2 and Three had already pulled out earlier this year. "If mobile network operators decline to supply us, we do not have a business," Phones 4U boss David Kassler told the BBC, after EE cancelled its contract with the chain on Friday.

Stefano Quadrio Curzio, of Phones 4U's owner BC Partners, blamed Vodafone in particular, claiming the network's "behaviour appears to have been designed to inflict the maximum damage to their partner of 15 years, giving Phones 4U no time to develop commercial alternatives."But a Vodafone spokesperson told CNET today that "we strongly reject any suggestion that we behaved inappropriately at any stage during our negotiations with Phones4U," blaming the decision to iphone u case pull out on the retailer's failure to come up with a "commercially viable" agreement..

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