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Despite the rise of Google's rival Android mobile operating system, Apple's App Store is still considered the premier destination for developers. There are now over 1.2 million apps in the App Store, with 800 apps downloaded every second. Huffman still has her iPhone 3G in a keepsake box as a reminder to develop simple and elegant concepts at work. But she no longer uses an Apple smartphone. Huffman recently switched to a Samsung Galaxy Note 2, saying it's more adaptable and easier to personalize.

In terms of the kind of smartphone experience the iPhone delivered, Apple enjoyed a long lead over its rivals, When Google unveiled its G1, the first Android smartphone, in the fall of 2008, it was considered more of a novelty, Customers didn't take much notice of an iPhone challenger until Verizon Wireless -- looking for a counterpunch to AT&T's exclusive hold on the j crew iphone case iPhone -- backed Google and Motorola's Droid in a massive marketing campaign, But a true rival didn't emerge until Samsung Electronics put its resources behind its own flagship Galaxy S franchise, combining high-end specifications with clever marketing to draw attention..

Apple has since ceded the crown as the top-selling smartphone maker to Samsung, and Google's Android now powers more than 80 percent of the world's smartphones. The iPhone faces more competition from a stream of new smartphones, with Samsung pressuring Apple in the high-end market and inexpensive-phone makers such as Huawei and ZTE gaining ground in the low-end. This month, online retailer Amazon unveiled its own device -- the Fire Phone -- adding another major name to the smartphone race. At the same time, Apple has gotten dinged for releasing incremental updates to each new iPhone. When the Siri voice navigation service was announced with the iPhone 4S in October 2011, it became a short-lived novelty with limited practical use. Even the fingerprint reader Apple added to the iPhone 5S has not yet proved to be a significant addition to smartphone devices.

When asked for comment, Apple pointed to several statistics showing the influence and success of the iPhone, Bachrach, now 24 years old and living in San Francisco, said that while he remains an iPhone customer he hasn't felt the same amazement about his newer iPhones, "I think they lost their 'it' factor, whatever that was," Bachrach said, He thinks Apple's leaders need to take more risks to excite customers, That's not to say the iPhone is in decline, Apple in fiscal 2013 sold more than 150 million iPhones, which accounted for $91.3 billion in sales, That's more than half of Apple's total revenue, Consider that in fiscal 2008 -- its j crew iphone case first full year of iPhone sales -- Apple sold just 11.6 million iPhones, generating sales of $1.8 billion..

As of late April, over 515 million iPhones had sold across the globe. Apple claims more photos are taken now using the iPhone than any camera. The device also helped birth a movement away from regular feature phones toward smartphones, with the Internet-equipped devices now accounting for 70 percent of mobile phone users in the US. That's up from about 5 percent before the iPhone launched, according to Asymco's Dediu. The iPhone maintains a coveted place in the market, said BTIG tech analyst Walter Piecyk, as the device is able to maintain industry-high gross margins, reported by IHS to be as much as 70 percent. In addition, Apple's iOS software, which powers both the iPhone and the iPad tablet, remains a leading platform for developers eager to tap into Apple's well-heeled customer base, he said.

Samantha Lambert has upgraded to a new iPhone nearly every year after falling in love with the design of the original j crew iphone case device, The Manhattan resident keeps her iPhone in bed with her when she goes to sleep and it's the first thing she looks at when she wakes up, She has a waterproof docking station so she can use the phone to listen to music while in the shower and carries it with her to set her calendar and send text messages throughout the day, "It's essentially a part of me," said Lambert, a human resources director, She can't "fathom" owning a different kind of phone..

To help keep the iPhone its top moneymaker, Apple is widely expected to release two new iPhone 6 models, both with larger screens than the current 4-inch display, to keep up with a trend of bigger smartphones hitting the market. Apple CEO Tim Cook also promised the company would launch new products in 2014, as Apple has faced pressure from investors to diversify beyond the iPhone and iPad into new markets, such as wearables and smart TVs. "Right now they are doing a good job," Piecyk said. "They have a loyal customer base. They've got a good ecosystem."But some still long for the company to again reach that moment of revolutionary design captured in the first iPhone. "The competition is fierce," Huffman, the Toronto resident, said. "If they don't find a way to reconnect with the former audience of people who love them because of the innovative nature of their devices, then other companies are just going to come in and do things better and faster."The iPhone has come a long way since it debuted on June 29, 2007. CNET looks at how it changed the face of mobile devices -- and talks with some of the people who still (mostly) love it.

Just ask Ralph Lifshitz, However, once a brand name has become vaguely known, there's a deep peril in rechristening, Which is why some might be troubled by the notion that the Microsoft Surface might soon be known as the Microsoft Lumia, Why would Microsoft even consider such a thing? Is it because it wants the Nokia folks it bought to feel a little better about themselves? Is it because the Lumia name has a slightly more positive air than Surface?, Or might this rumor be bunkum?, It emerged from Evleaks, In this case, the whole rumor reads: "Microsoft is reportedly in the final stages of licensing the Nokia brand, for the purpose of calling the handsets 'Nokia by Microsoft.' Furthermore, say goodbye to Surface, and hello to Lumia, as the tablet lineup faces brand streamlining."I'd struggle with being asked in a bar what my lovely phone is and answering: "Oh, it's a Nokia by Microsoft." It's not quite Acqua di Gio by j crew iphone case Giorgio Armani, is it?..

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