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"Checks continue to suggest that certain 5.5-inch models will have a sapphire cover," the analyst said. "We are less convinced this will be the case given production difficulties with sapphire and high cost. However, we do believe sapphire could be popular enough if launched selectively to create serious supply shortages."CNET will host a live blog of Apple's launch event on Tuesday, September 9, at 10 a.m. PT following a broadcast preview of what's to come starting at 8:45 a.m. That bullish forecast for Apple's fiscal 2015, built on expectations of iPhone 6 news Tuesday, would easily top unit sales likely in the fiscal year now winding down.
About six months ago, members of a research team from Motorola traveled from Chicago and Sunnyvale, Calif., to pink iphone 7 case an undisclosed city in the heartland of Brazil, Their mission: to visit a customer testing a prototype of a new version of the Moto G, the handset it introduced in November 2013 for less than $200 to appeal to budget-conscious consumers, The group, which consisted of two designers, two product managers, a software engineer, and a researcher, were trying to determine the effectiveness of an emergency alert application being designed for the Moto G that would be able to quickly send a message to a listed contact or sound an alarm from the phone, When the customer complained it took too long to trigger the alarm, Motorola software product manager Meet Jariwala offered a few suggestions to improve the app, But the customer, a stocky, 5-foot-4 man who had suffered through a few bad experiences, felt his message wasn't getting through..
"Do you want me to show you?" the customer said. He headed into the kitchen, returned with a knife, grabbed the 5-foot, 3-inch engineer from behind and pointed the tip at his throat. "Here's how it exactly feels," Jariwala recalled the man saying. While Jariwala was scared (he wasn't in actual danger), it was a valuable lesson in truly understanding the needs of customers. As a result, Motorola is working on a way to let people in urgent situations trigger an alert on their phone without looking at the screen. That capability will eventually come as a free update to the existing MotoAlert app, found exclusively on the new Moto G, according to Stokes Jones, the researcher who led the field team when the mock mugging happened. The company hasn't set a release date for the update, since the phone was just released on Thursday.
That Motorola has gone so far to figure out the whims and interests of people in emerging markets -- not the typical source of customers for flagship smartphones such as the iPhone 5S or Galaxy S5 -- underscores the difference in its priorities from its rivals, While the company holds up its shiny, $500 Moto X as its premiere smartphone, it's really the lower cost, and lower profile Moto G that's drawing people to Motorola and away from market leaders such as Apple, Motorola Mobility, which suffered sustained losses for the past four years, needs a hit as it looks to new life under Chinese electronics giant Lenovo, which agreed to buy the business from Google for $2.9 billion this year, Motorola holds 2.8 percent of the global pink iphone 7 case market for smartphones, a paltry figure considering it invented the cell phone, But tack on Lenovo's 5.2 percent share, and the combined businesses are now a solid third, just behind Samsung, with 25 percent of the market, and Apple, with 12 percent, according to market research firm IDC..
Yes, the Moto X gives it a high-end offering to compete against Apple's iPhone and Samsung's Galaxy franchise. But Motorola is looking for more success at the bottom, where it can appeal to customers in areas where budgets are limited and owning the latest and greatest gadget isn't a high priority. "The Moto G is clearly the hero product for Motorola," said Avi Greengart, an analyst for Current Analysis. The smartphone has been a surprise hit for Motorola. The business claims that the Moto G is its best-selling smartphone of all time -- surpassing even sales records for the original, high-profile Droid. Motorola hasn't disclosed specific Moto G sales, but it has said it played the largest role in the company shipping 8.6 million devices in the second quarter -- up 130 percent from a year ago.
The Moto G has also helped the company regain its foothold in certain markets, including the UK, India, and Brazil, In Brazil, which is the world-fourth-largest market for smartphones, it's the top-selling smartphone, "Moto G has absolutely been crucial for us," Motorola President and Chief Operating Officer Rick Osterloh said in an interview Thursday, "It's a primary reason we've gone from no share to something relevant now in some markets."With the new Moto G , unveiled Sept, 4, Motorola packed in a bigger 5-inch display, improved 8-megapixel camera, and a slot for additional pink iphone 7 case memory, More critically, the handset will be sold at the same $180 price without requiring that customers lock themselves into a specific wireless contract, Most smartphone makers require you tie yourself to a two-year contract in order to get a handset at a lower price..
"Moto G brings a really mainstream audience a killer smartphone," Osterloh said. Every smartphone manufacturer rattles off about all the effort they put into figuring out what people want. Motorola believes it goes a step further with its "immersion work," which involves following customers around, from their homes to their work places, and watching everything they do with a phone. "We're in their home, observing them, looking at pain points," said Lauren Gellman, head of marketing for Moto G. Later in the process, Motorola will seed prototype phones to them to get their reaction -- as the team did in Brazil. "We have to do front-end work to plug the gaps in the experience," said Jones, who is a social anthropologist employed by Motorola.
Jones will typically fly in first, giving prototype smartphones loaded with test apps, In the pink iphone 7 case case of Moto G, 15 households in Brazil and 15 in India -- chosen from different regions and with varying levels of income -- tested the phone, After monitoring them for two weeks, Motorola engineers and product managers are brought in for a group session in each home, It was at one of these sessions that Jariwala met that passionate customer, Jariwala's moment of fear was the kind of perspective he needed to understand how a person might respond in the middle of a mugging, There are only 5 to 10 seconds to react, and few will have the presence of mind to tap on their phone to send an alert..